DALLAS, Sept. 17 /PRNewswire/ -- Match.com announced today that SVP and North American General Manager, Mandy Ginsberg, has been named as one of Brandweek's 2009 "Marketers of the Year." Brandweek's award honors individuals who embrace both value and values, as well as unabashed creativity in marketing. Ginsberg is profiled in this week's Brandweek print issue and online at Brandweek.com.
Ginsberg was honored for her work on Match.com's "It's Okay to Look" campaign, as well as the "Rejected by eHarmony" campaign for Match.com sister site, Chemistry.com. Brandweek noted, "After the 'Rejected' ads ran, Chemistry.com's awareness figures quadrupled, and the brand fostered untold numbers of, well, matches."
"If making the sale were that easy, we'd have 1,200 marketers of the year instead of just 12. Marketing is hard, especially today," said Brandweek Editor-in-Chief Todd Wasserman. "The Brandweek Marketers of the Year consistently make new rules and then break them, reinventing the best way to connect with consumers and make a product resonate. We applaud their efforts and congratulate them."
"We're extremely proud that Mandy and her team at Match.com are being recognized with this prestigious honor," said Match.com CEO, Greg Blatt. "Match.com has seen significant growth in what has been a very difficult economic climate and much of this success can be attributed to Mandy's unwavering dedication and creativity. We congratulate her as well as all of the other nominees."
Brandweek's Marketer of the Year Awards are presented to an outstanding list of marketers selected by a panel of Brandweek editors. All candidates are scored by merit and marketplace efforts that not only speak for themselves in terms of brand performance and sales, but can be traced back to individuals. Video interviews with winning marketers can be found at www.brandweek.com/moy.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 14-year history, Match.com has helped redefine the way people meet and fall in love. Match.com provides a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates some of the leading subscription-based online dating sites in 24 countries, in 8 languages and spanning five continents, as well as oversees its ongoing investment in Meetic. Match.com also powers online dating on MSN across Asia, Australia, the United States and Latin America. Match.com is an operating business of IAC .
Brandweek is the leading source of news and information for the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Brandweek and Brandweek.com provide marketers with valuable competitive information and insights for bringing new products and ideas to the global marketplace.
Brandweek is published by Nielsen Business Media, a part of The Nielsen Company, a global information and media company.
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