DALLAS, Jan. 15 /PRNewswire/ -- Match.com, the world's largest online dating company, today announced the launch of DownToEarth.com, an innovative, free online dating site. DownToEarth.com's pioneering RealRatings(TM) system fosters a self-policing environment where people can feel confident that what they see is what they'll get.
"With the addition of DownToEarth.com, we're continuing our successful portfolio strategy," said Thomas Enraght-Moony, CEO of Match.com. "Every brand we offer provides something unique to consumers. For DownToEarth.com, we created the breakthrough RealRatings(TM) system to allow members to self-police for continuous improvement of the community."
DownToEarth.com's cornerstone feature, RealRatings(TM), encourages daters, after meeting in person, to rate the accuracy of the information provided in the other person's profile. The five-star rating system allows daters to score the other person's accuracy from 'Not Even Close' (one star) to 'True to Life' (five stars). Through actively encouraging daters to participate, DownToEarth.com empowers its community to create the dating environment they're seeking.
DownToEarth.com is led by General Manager Jacob Solotaroff, an expert in online security and fraud prevention. Previously the Director of Member Integrity at Match.com, Solotaroff is credited with creating state-of-the-art technology to protect and enhance online dating.
"Singles are tired of the misrepresentation that takes place on free sites," said Solotaroff. "DownToEarth.com's RealRatings(TM) system encourages honest and respectful interactions, enabling our daters to create a trustworthy community."
To see how the site is creating a new, free, trustworthy dating experience, visit DownToEarth.com
DownToEarth.com is a clean dating site that attracts singles looking for relationships with down-to-earth people who have strong values. DownToEarth.com features a unique RealRatings(TM) tool and zero tolerance for lewd behavior and inappropriate photos to keep daters honest when creating profiles and posting pictures. The site is a member of the Match.com portfolio, the world's largest online dating site. DownToEarth.com is an operating business of IAC (NASDAQ:IACI) .
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, Match.com has helped redefine the way people meet and fall in love. With more than 100 million members since 2000 and 15 million current members, Match.com provides a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates some of the leading subscription-based online dating sites in 40 countries, in 15 languages spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, Australia, the United States and Latin America and is the premier online dating provider for Terra throughout Latin America. Additionally, Match.com powers online dating personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ: IACI) .
PRN Photo Desk, firstname.lastname@example.org
CONTACT: John Walls of Match.com, +1-214-576-9438,