Media Advisory: Match.com Exhibits Historic Photos of Love From Magnum Archives on 1,300-Square-Foot Digital Billboard Near Times Square to Celebrate Valentine's Day
PRNewswire
 Award-Winning Photographer Alex Majoli Will Add to Exhibit By Capturing
     Real-Time Images of Couples That Day on the Streets of New York

          *** VALENTINE'S DAY INTERVIEW & PHOTO OPPORTUNITY ***

   WHAT:   Match.com, the world's largest online relationship site, and
           Magnum Photos, the famed collective of photojournalists, present
           a dynamic photo exhibit of love and romance displayed on the
           1,300-square-foot digital billboard over New York's Port
           Authority terminal.

           The larger-than-life, outdoor exhibit features dozens of romantic
           images in rotation by legendary photographers, including Henri
           Cartier-Bresson, Elliott Erwitt and Eve Arnold, among others.
           The rarely seen iconic photographs reveal the power of love --
           its joys, its complexities, its laughter and tears -- among
           people young and old from around the world, including
           recognizable subjects such as Ingrid Bergman, Brigitte Bardot,
           Ava Gardner and Marilyn Monroe.

           To help bring the exhibit to life on the street, noted Italian
           photographer Alex Majoli, the 2004 National Press Photographers
           Association OPC Photojournalist of the Year and a frequent
           contributor to Vanity Fair, Newsweek and The New York Times, will
           take photographs of couples passing by the exhibit.  These
           couples will then be immortalized, as their photographs become
           part of the exhibit in real time.  Approximately 1.5 million
           pedestrians are expected to pass by the Port Authority terminal
           building on Valentine's Day.

           After Valentine's Day, the exhibit may be viewed online at
           http://www.match.com/ .

           For more information about Magnum Photos or to view previous
           exhibits, visit http://www.magnuminmotion.com/ .

   WHEN:   Monday, February 14, 2005 (Valentine's Day)
           NOON to 8:00 PM EST -- Alex Majoli photographs couples
           for the exhibit

           (NOTE: The digital billboard photo exhibit displays from Sunday,
           February 13 at 10 PM EST to Tuesday, February 15 at 10 AM EST.)

   WHERE:  SmartSign Media Digital Billboard
           New York Port Authority Building
           Corner of 42nd Street and Eighth Avenue
           New York City

   INTERVIEWS:  Available for interviews throughout the day:
                -- Magnum Photographer Alex Majoli, the 2004 National Press
                   Photographers Association OPC Photojournalist of the Year
                -- Match.com relationship experts

SOURCE: Match.com

CONTACT: Liz Entwistle of Match.com, +1-214-576-9321, or cell,
+1-918-269-8480, or liz.entwistle@match.com ; or Kirby Prawdzik of Mullen PR,
+1-212-885-3803, or cell, +1-973-943-5371, or kirby.prawdzik@mullen.com , for
Match.com

Web site: http://www.match.com/
http://www.magnuminmotion.com/