Match.com, the world's largest relationship network, today unveils a new advertising campaign showing that, for successful relationships, "It Starts With a Look" at Match.com.
Match.com's new advertising campaign, dubbed "Rewind," brings to life the hundreds of thousands of couples who find love on Match.com every year and the way those lives were forever changed as a result of Match.com. The campaign showcases couples in the present, depicts their relationships unfolding in reverse, and ends highlighting that it all began with a look at Match.com.
"Online dating has evolved to become a very natural way to meet potential mates -- everyone knows someone who met on Match.com," said Darcy Cameron, Senior Director, Marketing and Advertising, Match.com. "Our focus with this year's advertising campaign is to celebrate that success."
"Rewind" is a continuation of Match.com's "It's Okay To Look" campaign, which aimed to reduce the stigma some singles feel about going online to find love. With "Rewind," Match.com beautifully illustrates what happens when you do look.
"'Rewind' is the first time Match.com -- or any company, for that matter -- has captured the history of a relationship, in reverse, in all its heat, complexity and fun," said Adam Hanft, Founder and CEO of Hanft Raboy and Partners, Match.com's advertising agency of record. "The advertisements are a new way to show -- through dramatizing a relationship that everyone would want for themselves -- that Match.com works."
The advertising campaign also introduces Match.com's exciting new product -- Match My Friendsâ„¢, the first online dating product to give individuals the opportunity help their single friends sign up for Match.com or provide a testimonial for a friend's existing Match.com profile.
Match My Friendsâ„¢ also gives friends and singles the power to share feedback on potential mates with each other -- all online at Match.com. Additionally, adding a testimonial to a Match.com profile creates a more interactive, shared experience for the single friend. And since friends and family are often better at singing our praises than we could ever be, testimonials provide richer information to those looking for someone on Match.com.
To help new users understand Match My Friendsâ„¢, Match.com is offering a "How It Works Guide" in partnership with Greg Behrendt, comedian and author of He's Just Not That Into You, and his wife Amiira, who co-authored It's Called A Break-Up Because It's Broken. Greg and Amiira guide users through the step-by-step process for using Match My Friendsâ„¢, and offer tips on how to position a friend as superbly dateable. The Match My Friendsâ„¢ "How It Works Guide" is available on Match.com to all users.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 12-year history, Match.com has helped redefine the way people meet and fall in love and is credited with more marriages than any other site. Today, millions of people around the world participate in the Match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates some of the leading subscription-based online dating sites in 35 countries, in 15 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ: IACI).
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