Selects Ten Most Influential Moments in Dating for 2004
DALLAS, the global leader in online dating, today named its selections for the most influential dating and romance moments of 2004. This year revealed some noticeable shifts in traditional dating dynamics, along with emotional issues highlighted during the Presidential campaign.

"What goes on in the world and what we experience in popular culture can have a direct impact on our relationships," said Kristin Kelly, senior director of public relations for "As the recognized dating expert, has identified the trends and factors that had an influence on what it means to be dating and in love in 2004."'s Ten Most Influential Moments in Dating and Romance for 2004:

   -  Love trumps money:  In the dating criteria specified by single women,
      income has become less important when choosing a mate.  While Britney
      Spears, Julia Roberts and Mira Sorvino have all opted to marry an
      "average Joe," the trend is not limited to Hollywood.  Women on have become less specific about income, as the percentage
      who specified an income preference for potential mates decreased by
      20 percent in the past three years, from 76 percent in 2001 down to
      56 percent in 2004.

   -  Seniors click with online dating: According to Nielsen/NetRatings,
      seniors represent the fastest-growing online demographic overall.  As
      older singles become increasingly Internet savvy, many are turning to
      online dating sites to find companionship and romance.  Online dating
      appeals to older singles because it lets them ease back into the
      dating scene at their own pace, connect with other eligible singles
      from the comfort of their own home and take some time to get to know a
      person a little before going on a first date.  On alone,
      senior membership has tripled since 2000.

   -  Farewell, Carrie, Charlotte, Miranda and Samantha:  This year saw the
      final episode of HBO's monumental series "Sex and the City."  During
      its six-year run, the show focused on the friendship of four single
      women living in Manhattan and chronicled their dating and relationship
      experiences, often shocking viewers with the characters' sexual
      frankness.  Carrie delivered the show's parting line, "The most
      exciting, challenging and significant relationship of all is the one
      you have with yourself.  And if you find someone to love the you you
      love, well, that's just fabulous."

   -  Ladies first: Women are more comfortable than ever when it comes to
      making the first move in dating situations, and online dating has
      helped make that more acceptable.  Statistics show that it's working
      to their advantage -- according to a January 2004 survey of more than
      300 married people who met on, 27% of the women surveyed
      admitted they made the first move in contacting their current husband
      via email on the site.

   -  Politics and dating: Politics got personal this year, as the
      Presidential election sparked heated debate about beliefs and values,
      and many singles were determined to date along party lines.  But
      politics may not make such strange bedfellows after all.  A survey of singles found that 57 percent would be open
      to marrying someone who held significantly different political views
      than their own.

   -  Same-sex marriage ignites a national debate: While a few local
      municipalities wed gay and lesbian couples this year, a variety of
      states said "I don't" to gay marriage in the November election.  It's
      clear that the subject of gay marriage will continue to be a high-
      profile issue on the local and national levels.  Fifty-one percent of
      singles in a pre-election survey said that marriages
      between homosexuals should not be recognized by the law as valid,
      while 41 percent of singles said they should.

   -  War in Iraq:  As military deployments have stretched on indefinitely,
      the conflict in Iraq continues to redefine relationships in 2004.  In
      the absence of face time, many husbands, wives and significant others
      rely on email, letters and phone calls to express their affections for
      loved ones while they are far from home.  Many singles stationed
      overseas have been able to stay connected with other eligible singles
      by using the Internet.

   -  Online dating achieves mainstream status: With 30 million to
      40 million people logging on to online dating sites each month in the
      United States, online dating went from progressive pastime to
      mainstream phenomenon in 2004.  A popular dating expert quoted
      recently in The New York Times said, "Every single woman in my
      neighborhood is on  It's like brushing your teeth."

   -  "He's Just Not That Into You:" This New York Times bestseller by
      former "Sex and the City" staffers Greg Behrendt and Liz Tuccillo
      declared a no-excuses, no rationalizations mantra to help women
      recognize when they are wasting their time in dead-end or one-way
      relationships.  By offering a glimpse into the male phyche, the book
      empowers women to set the bar higher in a relationship or move on.

   -  Single dads are sexy:  Single women find single dads sexy, according
      to research, and the phenomenon was highlighted this year by
      such shows as UPN's new sitcom "Kevin Hill."  Seventy-four percent of
      the single women on indicated that they are open to dating
      someone with children.  What makes a single dad so attractive?  Could
      be qualities like generosity, loyalty, responsibility and frequent
      displays of public affection with the little ones.

  About Match is the world's biggest online dating and personals property, according to the October 2004 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. The site has more than 15 million members globally. Since its launch in 1995, has led the way in providing adults worldwide with a fun, private and secure environment for meeting each other and finding meaningful relationships. Based on resignation survey data, calculates that more than 200,000 members met the person they were seeking on the site in 2003 alone. powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL, offering the service across and is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).


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