Match.com, an operating business of IAC (NASDAQ: IACI), today announced two new distribution partnerships, the first with ninemsn, Australia's leading online media company and the second with Terra, Latin America's largest internet portal. Both partnerships will significantly expand Match.com's international presence and solidify its position as the global leader in online dating.
In Australia, Match.com was chosen by ninemsn, a joint venture between Microsoft Corp and PBL media, to become the exclusive integrated dating provider on ninemsn. Under the agreement, Match.com will reach an audience of more than eight million people a month in Australia and expects to significantly increase its market share in the country.
The new service, "ninemsn dating provided by Match.com" is fully integrated within the ninemsn network, including Windows Live Messenger, Windows Live Messenger Today and Windows Live Spaces.
"We are thrilled to partner with ninemsn. The decision to select Match.com as their exclusive online dating partner further validates the strength of our product and fortifies our global partnership with MSN," said Thomas Enraght-Moony, CEO of Match.com.
In Latin America, Match.com is partnering with Terra, the region's largest internet portal. With this partnership, Match.com will be the exclusive online dating provider for Terra's sites in 18 countries across Latin America, including Mexico, Brazil, Argentina, Chile, Columbia, Venezuela and Peru. This new agreement extends the Company's existing relationship with Terra, under which Match.com is the exclusive online dating provider for Terra in the United States. In total, Match.com will now have access to Terra's 56 million unique site visits a month across all of the Americas.
"The opportunity to be affiliated with a company like Terra is incredibly exciting and we're so pleased to be partnering with them. The partnership is truly a testament to the strengths of our product, our international team and the ability to apply our expertise to optimize the service at a very local level," continued Enraght-Moony.
Match.com's international business continues to be a key driver of the Company's success. In Q1 2008, Match.com saw an eight percent growth in international subscribers and a twelve percent growth in revenue per subscriber. Match.com currently operates more than 37 local country sites in 15 languages, and the company's reach spans six continents.
ninemsn is Australia's number-one interactive media company. Over 8.6 million people* visit ninemsn each month, representing 73 per cent of active Australian Internet users. ninemsn is the Australian home to popular Microsoft products such as Windows Live Hotmail, Windows Live Messenger and Windows Live Search and delivers well-known content from the Nine Network programs including Getaway, the Today Show, A Current Affair and National Nine News.
It also represents popular Australian Consolidated Press (ACP) magazine titles online, including Ralph, Cleo, The Bulletin and Woman's Day.
Across the entire network and over a range of categories, ninemsn aims to deliver content that informs, entertains and engages its audience.
* Source: Nielsen NetView November 2007 About Terra
Terra is a global Internet group with a presence in the U.S. and Latin America. The group operates some of the most popular Web sites in the United States, Spain and Latin America, and is the largest access provider in Spain and Latin America. Terra.com (http://www.terra.com/) is the U.S. Hispanic arm of the Terra Networks group providing portal and value-added services to Spanish speaking users in the U.S. Terra is a leader in the U.S. Hispanic online market according to comScore Media Metrix and Nielsen/NetRatings.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates leading subscription-based online dating sites in 37 countries, in 15 languages, spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ: IACI).
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