Match.com, the world's largest relationship network, is expanding its reach with today's launch of a new dating application for Facebook. Little Black Bookâ„¢ by Match.com brings Match.com's proprietary matching functionality to the social networking site, enabling Facebook users to find potential matches based on compatibility and shared interests.
Little Black Bookâ„¢ is an opportunity to take advantage of Match.com in the Facebook environment in a way that expands existing social circles and, potentially, can help you find a date.
"People join Match.com because it works," said Craig Wax, Senior Vice President and General Manager, Match.com. "With Little Black Bookâ„¢ we're taking our 12 years of matching expertise and giving people an entirely new way to interact with Match.com."
Once added, Little Black Bookâ„¢ users can pull basic information -- such as age and location -- from their existing Facebook profiles to help create their Little Black Bookâ„¢ profile. They then have the opportunity to enhance their profiles using colorful, image-only displays. For example, floating images of the "perfect night out" quickly lets potential mates know that you'd rather be on the dance floor than in front of the television.
Little Black Bookâ„¢ offers up potential matches using Match.com's proprietary compatibility and matching algorithms. Potential matches are displayed in a gallery within the application; a user can then highlight the individuals in which he or she is interested. The application uses these preferences moving forward to intuitively display new matches with similar characteristics.
To communicate with potential matches, users can purchase a 'key' to unlock preferred matches. Once unlocked, the matched couple can communicate back and forth within the Little Black Bookâ„¢ application for as long and as often as they want.
Recognizing the important role friends play in Facebook and in finding romance, Little Black Bookâ„¢ also includes users' friends in the fun. Friends can share potential matches with any of their other friends on Facebook and can purchase keys to "unlock" a potential match for a friend, opening unlimited communication between two other people.
"Dating is a social experience and makes sense within the Facebook environment," continues Wax. "We want to provide a customized experience to Facebook users by including their friends in the search for love."
Little Black Bookâ„¢ is free to download and keys can currently be purchased for $0.99 each or $7.49 for 10 keys.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 12-year history, Match.com has helped redefine the way people meet and fall in love and is credited with more marriages than any other site. Today, millions of people around the world participate in the Match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates some of the leading subscription-based online dating sites in 35 countries, in 15 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ: IACI).
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