Just as the definition of Mom has changed over the decades, so has the concept of the perfect Mother's Day gift for single moms who may long for the opportunity to experience romance and love again. Single moms run more than 9 million families in the United States, a feat that should be commended and celebrated by their children, friends and relatives this Mother's Day, according to Match.com, the global leader in online dating.

"Single moms are everywhere in popular culture," says Trish McDermott, Vice President of Romance for Match.com. "From Rachel Green on "Friends" to the dozens of single Hollywood mom's who grace the supermarket tabloids, 'unmarried with children' and "having it all' are no longer mutually exclusive. But Hollywood is a far cry from reality. So this year, we are asking that we remember to celebrate our single mothers on Mother's Day by helping them find the love and romance that are all too often pushed aside by life's other priorities."

While the trials and tribulations of daily life may make romance seem like a mere myth for single moms, they shouldn't count themselves out of the dating pool. In fact, more than half of all men with profiles posted on Match.com -- almost three million men in all -- say they are open to dating a single mom. That's good news for the 1.2 million single moms currently using Match.com to find that special someone.

"Single moms bring a lot to the dating table -- besides just children," says McDermott. "Single moms are great dates because they are caring, nurturing, fun-loving, young at heart and family oriented -- qualities that many single men find desirable and attractive."

To help a special single mom celebrate Mother's Day with love and romance this May 9th, Match.com offers the following tips:

   *  Celebrate with song. There are thousands of songs that celebrate
      romance and love. One of them is mom's favorite and may inspire her to
      make dating a higher priority in 2004.

   *  Celebrate her achievements. Build mom a photo or video album that
      reminds her how special and loveable she is -- and that a lot of
      single men will find her interesting, attractive and eligible!

   *  Celebrate with a date.  Sometimes just letting mom know it's OK for
      her to actively pursue love and romance is all the encouragement she
      needs, or help mom reconnect with a long lost friend or kindle a new
      romance by scheduling a play date for mom - no kids allowed.

   *  Celebrate her beauty.  Pamper mom with a makeover or new perfume that
      will make her feel ready to venture out into the dating world again.

   *  Celebrate with serenity.  Give mom a "time out" from her day-to-day
      responsibilities to do whatever she pleases -- without distraction --
      which might be to log on to an online dating service and begin her
      search for romance.

  About Match.com

Match.com is the world's biggest online dating and personals property, according to the first global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix in January, 2004. Operating 31 unique Match.com or co-branded subscription-based online dating sites in 18 local languages, spanning six continents, Match.com offers adults worldwide a fun, private and secure environment for meeting each other. Match.com's personals businesses, including udate.com, claim more than 1,000,000 paying subscribers and millions of members. Based on resignation survey data the Company calculates that more than 200,000 Match.com members met the person they were seeking on the site in 2003 alone. Match.com powers paid online dating on MSN, EarthLink; BET Interactive and is the premier provider of personals for Love@AOL, offering the Match.com service across AOL, AOL.com, CompuServe and Netscape.com. Match.com offers wireless dating with MatchMobile (www.matchmobile.com) and events and vacation opportunities for singles through its sites MatchLive.com and SpeedMatching.com, both operated by its affiliate, MatchLive, L.L.C., and MatchTravel.com. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).

SOURCE: Match.com

CONTACT: Kirby Prawdzik of Match.com, +1-214-576-9526

Web site: http://www.match.com/