The world's number one dating and relationship company Match.com today launched MindFindBind, a new program it created with the help of Dr. Phil McGraw. This program, which is available only at Match.com, will give Match.com subscribers access for the first time to the action-oriented, plain-talk dating and relationship insights of Dr. Phil. Dr. Phil is the author of six #1 New York Times Bestsellers including the current #1 blockbuster Love Smart: Find the One You Want - Fix the One You Got.
Created specifically for Match.com, MindFindBind is a Web-based program designed to educate singles about the ins and outs of dating and relationships. It includes more than 50 new Internet-only video segments with Dr. Phil that aim to inspire and enlighten, workshops that are a lot more fun than work, an occasional audio blog, and provocative dating tips and techniques. Participants can move through the program at their own pace, in the privacy of their own homes.
"For more than 10 years, Match.com has helped millions of single people expand their possibilities and connect with people they might not otherwise meet," said Jim Safka, chief executive officer of Match.com. "It is our hope that MindFindBind will help our members get the relationship they want and deserve."
Beginning with the Mind phase, participants complete a candid self- evaluation, the results of which can be used to help them design a new dating action plan.
"The goal is to help people understand what they have to offer and what they want in a relationship," Safka said.
The Find phase of the program provides people encouragement and practical suggestions about topics such as how to communicate effectively, how to make great first impressions, how to carry on meaningful conversations on a first date, and how to move a relationship forward.
Once members have met someone special, the Bind portion of the program can help them grow that relationship in a healthy, rewarding direction. Throughout MindFindBind, members may continue to journal their experiences and take advantage of additional self-evaluation tools and workbook activities. These program elements are designed to help them understand what it takes to create successful, long-term partnerships and offer tips for working through the challenges inherent in any new relationship.
MindFindBind is available only at www.match.com and can be purchased as a premium to the standard Match.com subscription.
Dr. Phil McGraw is the No. 1 New York Times bestselling author of Love Smart: Find the One You Want, Fix the One You Got, Family First: Your Step-by- Step Plan for Creating a Phenomenal Family, Self Matters, Life Strategies, and Relationship Rescue. The host of the nationally syndicated, daily one-hour series "Dr. Phil," Dr. Phil draws on his 30 years of experience in psychology and human functioning to deal with real-life issues in his signature style.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 11-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
Match.com is the world's biggest online dating and personals property, according to the November 2005 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription- based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).
CONTACT: Kristin Kelly of Match.com, +1-214-576-9326, or
Kristin.Kelly@match.com ; or Rachel Bullock of Barkley Evergreen & Partners
Public Relations, +1-816-512-9482, or RBullock@beap.com , for Match.com
Web site: http://www.match.com/