Launches 'Insiders' Guide'
Largest Online Dating Site Taps into its Most Successful Members to Deliver Proven Advice on What it Takes to Find Love Online
DALLAS, the world's largest relationship network, announced today the launch of the "Insiders' Guide" -- a new source for singles to get insider secrets and reliable advice from current members, as well as former members who have already found love on


The tips and advice gathered for the Insiders' Guide were collected from's community of over 15 million members. The Insiders' Guide, which is free to all members, aims to enhance member confidence and success with the tips proven to help find love online. Part of this advice includes suggestions on how to write the ideal online profile, as well as how to take the next step once they have met someone they really like.

"At we understand the impact of word of mouth advice. It's this trusted perspective and expertise of actual members that people take to heart and ultimately act on," said Craig Wax, Senior Vice President and General Manager of "The Insiders' Guide brings this concept to life through seven tips, shared by ten successful members in an interactive web-chat format."'s "insiders" share proven advice throughout the Insider's Guide, including:

  1. Make Your Profile Pop (from member 2BADandAG): Describing what makes
     you tick and what you are looking for in a partner will give others a
     clearer snapshot of who you are.

  2. Be a Good Citizen (from member Sunsusie7): Put your best self forward,
     be truthful, be courteous and be upfront about who you're looking for.

  3. Stay Active, Stay Positive (from Ira and Nancy in Dallas): Updating
     your profile with interesting facts and photos of things you currently
     are doing will give fresh information and new reasons for people to
     contact you.

  4. Take a Second Look (from member Milosmom): Be willing to take a second
     look and expand your search criteria. When you do, you may be
     pleasantly surprised by the results!

  5. Explore the Tools (from member Solman2007): Take advantage of all the
     ways gives you to communicate with someone -- anonymous
     email, instant messenger or use's MatchTalk to make the first
     phone call.

  6. Pace it Right (from member Denver7476): Take the time to email back and
     forth through's double-blind, totally private email system.
     Then move up to a phone call or two.  If you're still interested, plan
     a time to meet at a coffee shop or restaurant.

  Visit today to download your free copy of the Insiders' Guide. pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, has helped redefine the way people meet and fall in love and is credited with more marriages than any other site. Today, millions of people around the world participate in the relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. operates some of the leading subscription-based online dating sites in 37 countries, in 15 languages and spanning six continents. also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. is an operating business of IAC (NASDAQ: IACI).

First Call Analyst:
FCMN Contact:

Photo: NewsCom:
AP Archive:
PRN Photo Desk,


CONTACT: Allison Clark of, +1-214-576-9321,; or Ben Therrien of MS&L, +1-212-468-3057,, for

Web site: