Match.com announced today the launch of Success.Match.com -- a new Web site that celebrates a decade of success stories from Match.com's members. Approximately 200,000 people a year find the relationship they are searching for through Match.com, which has redefined how people meet and fall in love for nearly a decade. The new success site will serve as a platform for happy couples to share their stories with other couples, friends and family, and the Match.com community.
The new success site was inspired in part by the results of a September 2004 survey of 4,743 newly married or engaged couples registered on WeddingChannel.com. The survey found that 12 percent of couples had met online. Among those who met their fiancÃ© or spouse through an online relationship site, Match.com was the primary site (30.2%) where they found their partner, twice the amount of any other relationship site.
"The results of this survey point to a dramatic cultural shift in the way people find love," said Kristin Kelly, senior director of public relations for Match.com. "For nearly a decade, Match.com has been at the forefront of this change. We believe that Match.com has helped create more marriages, more families and more happiness than any other site."
The WeddingChannel.com survey also found that more than 75 percent of those who met their fiancÃ© or spouse through an online relationship site would recommend the site or tell family and friends how they met their partner.
"We receive emails every day, thanking Match.com for the service we provide and asking for ways that successful couples can share their story," Kelly said. "This response from our successful members, combined with the results of the WeddingChannel.com survey, made us realize the next logical step was to create a venue for these couples. The goal of Success.Match.com is to allow our couples to share their love stories with the world, and to inspire others about their own romantic futures."
Success.Match.com is a fully searchable site, allowing individuals to find stories by keyword or location. Couples who submit stories will have the ability to not only describe how they met and fell in love with their match, but also upload multiple photos, to bring their stories to life.
"We know love and relationships are complicated -- which is why we make every effort to create a user experience that is simple," Kelly said.
For nearly a decade, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
Match.com is the world's biggest online dating and personals property, according to the December 2004 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Match.com operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).
Los Angeles-based WeddingChannel.com offers couples comprehensive wedding- planning content and tools and one place to view all their gift registries. Nearly $115 million of gifts were purchased in 2004 via WeddingChannel.com's patented registry system that searches 1.5 million registries from its many retail partners including Macy's and Bloomingdale's, Tiffany & Co., Crate and Barrel, Neiman Marcus, Williams-Sonoma, Pottery Barn, Recreational Equipment, Inc. (REI), Fortunoff, Restoration Hardware, Gump's, Pier 1 Imports, JCPenney, The Home Depot, Carson Pirie Scott, Barneys New York, Starwood Hotels and Resorts, and Sandals. WeddingChannel.com publishes WeddingChannel's WEDDINGBELLS magazine, a national quarterly publication with local editions in 5 major U.S. markets.
CONTACT: Kathleen Roldan, Senior Manager, Public Relations of Match.com,