Who Does America Love? New Research From Match.com Reveals the Surprising Truth
Romantic Myths Debunked: The Thrill of the Chase is Over-Rated, Nice Guys Finish First and Humor Conquers Intellect

With another love-filled summer just around the corner, Match.com, the global leader in online dating offering the industry's most advanced and comprehensive science-based matching technologies, today reported that Americans are more likely to fall in love with people who make them laugh, than with people who make them think. This is just one of the findings of a May 2004 Match.com survey of more than 1,600 U.S. adults, which investigated the qualities and attributes that make us fall in love today.

"Who we love, and why we love them, can change over time," said Trish McDermott, Vice President of Romance and resident dating expert at Match.com. "Qualities like stability and predictability, long hailed as 'humdrum' or 'boring' by some people, have become romantic commodities in today's search for an ideal mate. These changes are as much about our life stages and internal wants and needs, as they are about the external forces that shape our lives and perceptions."

  Who Does America Love?
   *  Of the 1,600 adults surveyed, 70% believe they're more likely to fall
      in love with someone who makes them laugh, rather than someone who
      makes them think (30%).
   *  Women are more likely to fall in love with nice guys, although 28% of
      women will fall for a bad boy over a nice guy.
   *  Predictability has never been more exciting, as 62% of those surveyed
      believe they'll most likely fall in love with a planner who is a
      stable, non risk-taker and who is fairly predictable.
   *  We don't like workaholics, even if they are incredibly successful, as
      91% of those surveyed reported that they tend to fall in love with a
      moderately successful career person with a balanced life rather than a
      workaholic who enjoys an incredibly successful professional life.
   *  We are more likely to love a talker, with 60% of those surveyed
      admitting they are more likely to love someone who is great at
      expressing himself or herself rather than someone who is a great
      listener (40%).
   *  Has playing "hard-to-get" been played out?  Sixty percent of those
      surveyed report they would most likely fall for a person they already
      know is head-over-heels for them rather than falling for someone they
      have to chase.

   A Science-Based Look at Our Loveable Little Quirks

Findings from analysis of the more than 3 million people who have taken Match.com's Personality Test indicate that most of us bring several quirks to romantic relationships.

"Everyone can be high maintenance at times, but it's our imperfections and quirks that make us unique and loveable," said Dr. Mark Thompson, CEO & Lead Inventor at weAttract.com, developer of the science used in Match.com's Personality Test. "The real key to a successful and loving relationship is to find someone who likes to do the maintenance you require."

  The most common quirks, according to Dr. Thompson include:
   *  Being too social at times -- talking too loud, too fast or staying on
      the go too much.
   *  Being too big-hearted -- being swayed too much by emotion or trying
      too hard to make your friends and family happy.
   *  Letting ideas and creativity get in the way of practical matters --
      becoming so focused on ideas, plans for the future or a new project
      that you lose track of the day-to-day details of life (like doing
      laundry, balancing your checkbook, preparing meals).

Over half of the singles tested described some potentially frustrating traits such as often being stubborn, jealous, clingy, distant, or moody.

Love and Marriage American Style

Attitudes toward marriage reflect how, and with whom, Americans fall in love today. According to a January 2004 Match.com survey of more than 800 married people in two distinct groups-those who met on Match.com and those who met through any means other than an online dating service, in both groups "quality of character" was the most likely to be cited as the attribute that made the person surveyed fall in love with their spouse, while "sense of humor" was the second choice. Findings also revealed that online daters are likely to get married more quickly than those who meet offline, with 72% of Match.com couples getting married after dating for a year or less, vs. only 36% of the other couples.

Despite the challenges many singles feel to find stable, loving relationships and the sometimes controversial state of marriage in America today, many of us still hope to find, and live happily ever after in, loving, committed marriages. Approximately 80% of singles who register at Match.com today indicate they are seeking a long-term, committed relationship or marriage. Calculations based on site resignation data indicate that more than 200,000 Match.com members left the site in 2003 after finding the one special person they were seeking on Match.com.

About Match.com

Operating more than 30 online dating sites, in 18 local languages, spanning six continents, Match.com is the world's leading online dating and personals property, according to the March 2004 global ranking by industry-leading independent measurement firm comScore Media Metrix. Match.com offers the industry's most advanced and comprehensive matching technology -- the exclusive Total Attraction Matchingâ„¢ system -- which incorporates powerful, scientifically-based personality profiling tools and the first and only physical attraction matching platform. Since its launch in 1995, Match.com has been leading the industry in providing a wide array of tools and resources for its 12 million members seeking long-term, committed relationships or marriage. Match.com provides wireless dating (www.matchmobile.com), Online SpeedMatching (www.OnlineSpeedMatching.com) and events opportunities for singles through its sites MatchLive.com and SpeedMatching.com, both operated by its affiliate, MatchLive, L.L.C. Based on resignation survey data the Company calculates that more than 200,000 Match.com members met the person they were seeking on the site in 2003 alone. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).

SOURCE: Match.com

CONTACT: Trish McDermott of Match.com, +1-925-254-2307,

Web site: http://www.match.com/