Introduces matchTalk - a Completely New Way for Members to Connect on the Phone; Category Leader Goes Back to the Future With New, Private Calling Capabilities
DALLAS, the world's number one dating and relationship site, today launched an innovative new service called matchTalkâ„¢. Available exclusively on, matchTalkâ„¢ allows members to connect on any telephone, without sharing their personal contact information until they're ready.

"We set the standard more than a decade ago, when built a new way to make personal connections through our proprietary, private, double- blind e-mail system," said Jim Safka, CEO of "matchTalkâ„¢ takes the next step forward, enabling live and anonymous calling between our members."

When members choose the "talk to him or her" option, they are moments away from connecting over the telephone without ever giving out their phone numbers.

   *  Once a member makes a request to talk and the recipient accepts, both
      are given a unique number that allows them to call each other at
      anytime without revealing their actual numbers.
   *  The shared line is unique to the couple and can be disabled at any
      time if one of the participants is no longer interested in continuing
   *  Caller ID will display the matchTalkâ„¢ number, not a personal phone

In addition to helping members control their personal interactions, matchTalkâ„¢ plays an important role in helping people determine whether they have chemistry with someone.

In fact, a majority of people surveyed by said they knew within 10 minutes of talking on the phone if they had chemistry with an individual, without ever meeting face-to-face(1). And, 84% of matchTalkâ„¢ test users said that the sound of someone's voice helped them determine if they wanted to meet in person(2).

matchTalkâ„¢ is free for subscribers, for a limited time. To learn more, visit .

About pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 11-year history, has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. is the world's biggest online dating and personals property, according to the November 2005 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, operates leading subscription- based online dating sites in 31 countries, in 18 languages and spanning six continents. also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).

(1) Zoomerang Survey of 1116 single Americans, October 2006.

(2) Zoomerang Survey of matchTalkâ„¢ beta users, October 2006.


CONTACT: Liz Entwistle of, +1-214-576-9321, or

Web site: