Match.com today announced the launch of a redesigned Affiliate Marketing Program, offering an updated look and feel, improved reporting and a more lucrative and world-class commission structure. With the redesigned program, all standard Match.com affiliates will receive higher commissions in exchange for generating subscriptions to Match.com services. The new commission structure allows affiliate partners to receive up to 100% commission on all first-time subscriptions that originate from their domain.
"Match.com's affiliates have played an important role in growing the Match.com brand and business," said Tim Sullivan, president of Match.com. "This new, world-class affiliate program will help our current affiliate partners be even more successful and will attract new partners, allowing Match.com to extend our distribution and reach out to an increasingly diverse community of singles."
The Affiliate Marketing Program has been key in exposing the Match.com service and brand to niche groups through a comprehensive affiliate network. Affiliate Marketing sites cater to a variety of interests such as sports and recreation, cooking, travel and tourism. In addition, many affiliates provide localized content and city guides where singles may find information or make online purchases. Match.com currently has several thousand affiliate partners. For more information, or to become a Match.com affiliate, please visit www.affiliates.match.com.
Match.com is the world's biggest online dating and personals property, according to the first global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix in January, 2004. Operating 31 unique Match.com or co-branded subscription-based online dating sites in 18 local languages, spanning six continents, Match.com offers adults worldwide a fun, private and secure environment for meeting each other. Match.com's personals businesses, including udate.com, claim more than 1,000,000 paying subscribers and millions of members. Based on resignation survey data the Company calculates that more than 200,000 Match.com members met the person they were seeking on the site in 2003 alone. Match.com powers paid online dating on MSN, EarthLink; BET Interactive and is the premier provider of personals for Love@AOL, offering the Match.com service across AOL, AOL.com, CompuServe and Netscape.com. Match.com offers wireless dating with MatchMobile (www.matchmobile.com) and events opportunities for singles through its sites MatchLive.com and SpeedMatching.com, both operated by its affiliate, MatchLive, L.L.C. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).
CONTACT: Kirby Prawdzik of Match.com, +1-214-576-9526