Kiss Ordinary Date Nights Goodbye With Delightful
New Service Launches in San Francisco; Releases Mobile App

SAN FRANCISCO, Jan. 23, 2014 /PRNewswire/ -- Delightful, a new service that offers extraordinary dates built for two, is leaving beta and releasing its iOS mobile app today (available at or in the Apple App Store). Backed by the Match Group, a segment of IAC (NASDAQ: IACI), Delightful offers unique, curated date experiences for both couples and daters, and a concierge service to plan all the details. Delightful is initially available in the San Francisco Bay Area, with plans to expand to additional cities starting in February.

"Everyone knows that great relationships are based on shared experiences," says Delightful co-founder Brian Luerssen. "We wanted to build something that would provide everyone, from single daters to couples in a long-term relationship, access to interesting and memorable dates."

The service is built with two goals in mind: helping couples find something special for each date, and to make it as easy as possible for them to plan and enjoy that date.  "We heard from singles and couples alike that planning dates was a hassle, so they often end up just doing something familiar," says co-founder Chris Ling. "Delightful changes that – we handle all of the planning and details, so members can focus on having fun and making memories together."

A core part of the business is the Delightful concierge service, comprised of a team of local experts that plan dates for members down to every last detail. "We're here for our members whenever they need us, night or day," says head concierge Ryan Salvo. "We can tailor each experience to the couples' preferences, timeline, and budget." The concierge team is also available to plan special occasions like anniversaries and birthdays.

For $12 per month, a Delightful membership provides unlimited access to the on-call concierge team, a growing library of curated date experiences, and coveted VIP reservations at great restaurants. The full list of Delightful membership benefits includes:

  • Real, On-Call Concierge: A team of local experts that members can call, email, or text 24/7 for all their date planning needs.
  • Curated Date Library: An extensive library of unique and interesting dates around town, including hot air balloon rides at sunrise, Napa wine tours in a Tesla, exclusive eight-Course dinners with the chef, private sailing lessons on the Bay, and many more.  
  • Personalized Recommendations: Using a combination of data and human insights, Delightful's service and concierge team recommends dates based on a member's interests, preferences, budget, relationship status, and location.
  • Every Detail Accounted For: Delightful plans every detail of the date – there are no vouchers to print out or special codes to remember, members just need to show up.
  • 100% Guaranteed: If members don't love their date, Delightful will refund the purchase.

"Knowing the key to happiness and how relationships work is in our DNA," said Sam Yagan, CEO of Match Group. "Delightful is a natural evolution as we develop products for dating and relationship success. The service allows anyone to date like a rock star, whether it's the 1st date or 500th, becoming the equivalent of the trainer at the gym that keeps your love life in shape."



Delightful curates and plans extraordinary date experiences for two. Built for both couples and daters, the service combines a local, expert concierge service with a deep library of date experiences and adventures. Whether it's a first date or 10th anniversary, Delightful personalizes and plans every detail of the date, so members can focus on what really matters: making memories together. Delightful, based in San Francisco, CA, is a monthly membership service from the Match Group, a segment of IAC (NASDAQ: IACI).

SOURCE Delightful

For further information: Amy Canaday,, 214.576.9416