Key Facts


Match pioneered the online dating category over 20 years ago, creating more than 10 million relationships in the U.S. View the full history of Match on our Wikipedia page.

Online Dating Statistics

A historically unprecedented number of Americans have turned to the internet to find love:

  • Almost 50% of singles have tried online dating (of 107 MM singles in the U.S.)
  • 1 in 3 relationships begin online; 1 in 5 new marriages are a result of an online dating site
  • Match sees a 42% spike in member registrations during its peak season, December 26–February 14
  • 31% of U.S. singles met their last first date online, while 25% met through a friend and 6% of singles met their last first date in a bar or club.
Match Statistics
  • Match has sites in 25 different countries, in eight different languages spanning five continents
  • Match is a technology company centered around creating the best user experience both online and on the go:
    • New app-specific features including stream and mixer in our completely redesigned
    • iPhone and Android apps
    • Best-in-class open search and algorithmic matching
    • New features added regularly to help members make meaningful connections
Match Members
  • 32% are Millennials (ages 18-36), 39% are Gen X (ages 37-52) and 27% are Boomers (ages 53-72)
  • 84% have attended college or have a college degree
  • 44% are single parents
  • The search criteria that members indicate as important but end up breaking most often? Income and “Want Kids” parameters
Match Events
  • Match Events launched in May 2012
  • Over four years later, Match Events hosts nearly 300 events every month in 80 markets, bringing over 400,000 attendees since its launch
Success Metrics
  • Match has led to more dates, relationships and marriages than any other app/site.
  • Match is #1 in first dates and second dates.
  • Match first dates have led to more second dates than any other app.
  • 95% of Match members are open to a relationship with the right person.