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The Rules of Engagement: Dating in America
Match.com Study Finds the Dating Game May Be the Same, But the Rules Have Changed
DALLAS, March 28, 2011 /PRNewswire/ -- With more than 105 million singles in the United States, or one-third of the population, the singles scene remains a competitive playing field. Match.com, the leading online dating network, has taken an in-depth look at the behavior of singles and uncovered new dating habits based on a groundbreaking study of more than 5,000 single Americans. This unprecedented research has found that, while some traditional dating do's and don'ts still exist, the playing field has definitely changed.
"It's important for singles to know that the dating rules have changed," says Whitney Casey, Relationship Expert for Match.com. "This study finds that dating behaviors drastically differ between the ages. Younger singles are more likely to friend their date on Facebook, communicate by text after a date, and be evasive about their availability if they're not interested in a second date. Whereas older singles are more cautious when it comes to dating in the digital era."
Specific highlights include:
Additional results and tips for the new rules of dating are available at http://blog.match.com/dating-rules
About the Singles Study
The study of singles in America was funded by Match.com and conducted by MarketTools in association with biological anthropologist Dr. Helen Fisher, social historian Stephanie Coontz, evolutionary biologist Justin Garcia and the Institute for Evolutionary Studies at Binghamton University (EvoS). The study, based on the attitudes and behaviors of a representative sample of 5,200 US single people ages 21 to 65+, is the most comprehensive survey of American singles ever undertaken. Results are available at http://blog.match.com/singles-study/
Founded in 1995, Match.com was the original dating website and pioneer of the online dating industry. Throughout its fifteen year history, Match.com has been responsible for more dates, relationships and marriages than any other website. The company's comprehensive online dating services also include Chemistry.com, Singlesnet and People Media's 22 targeted websites such as BlackPeopleMeet.com and Senior PeopleMeet.com. Today, Match.com operates leading subscription-based online dating sites in 25 countries, 8 languages and across five continents. Match.com is an operating business of IAC and is headquartered in Dallas, Texas. For more information, visit www.match.com.